Top 10 John Quelch Quotes On Life at starsquotes

Top 10 John Quelch Quotes On Life

Top 10 John Quelch Quotes On Life

John Quelch Quotes On Life:

When we’re talking about brand, we’re talking about what does the brand stand for. And when we’re talking about approval, we’re talking about whether or not I approve of what the brand stands for.

John Quelch

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

John Quelch

Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they’ll just keep on smoking.

John Quelch

China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.

John Quelch

Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.

John Quelch
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