John Quelch Quotes:
View health as an investment, not an expense.
John Quelch
You certainly don’t want to market the president as if he or she were a box of breakfast cereal.
John Quelch
When we’re talking about brand, we’re talking about what does the brand stand for. And when we’re talking about approval, we’re talking about whether or not I approve of what the brand stands for.
John Quelch
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
John Quelch
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
John Quelch
Consumer behaviour changes in a glacial fashion.
John Quelch
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they’ll just keep on smoking.
John Quelch
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
John Quelch
Coca-Cola is an American icon.
John Quelch
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
John Quelch
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
John Quelch
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
John Quelch
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
John Quelch
There are distinct categories of consumers, each of which needs to be addressed in a different way.
John Quelch
Obama and Clinton make an interesting contrast in brands.
John Quelch
Younger people obviously are more likely to openly express their political affiliations in terms of gear.
John Quelch
Consumers around the world are excited to share common experiences.
John Quelch
A company’s commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.
John Quelch
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz’s vision from day one has been to bring quality coffee to the mass market.
John Quelch