David Ogilvy Quotes About Creative, Company, Giants, Business, Immortal

David Ogilvy Quotes About Creative, Company, Giants, Business, Immortal

David Ogilvy Quotes

David Ogilvy Quotes:

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

David Ogilvy

If it doesn’t sell, it isn’t creative.

David Ogilvy

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

David Ogilvy

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

David Ogilvy

Don’t bunt. Aim out of the ball park. Aim for the company of immortals.

David Ogilvy

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

David Ogilvy

Read more: Top 10 Nina Simone Quotes On Freedom

Never stop testing, and your advertising will never stop improving.

David Ogilvy
David Ogilvy
Source: Ogilvy

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.

David Ogilvy

The consumer isn’t a moron; she is your wife.

David Ogilvy

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

David Ogilvy

Advertising is only evil when it advertises evil things.

David Ogilvy

Our business is infested with idiots who try to impress by using pretentious jargon.

David Ogilvy

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

David Ogilvy

What you say in advertising is more important than how you say it.

David Ogilvy

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.

David Ogilvy

The best ideas come as jokes. Make your thinking as funny as possible.

David Ogilvy

Advertising reflects the mores of society, but it does not influence them.

David Ogilvy

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.

David Ogilvy

The more informative your advertising, the more persuasive it will be.

David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

David Ogilvy

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

David Ogilvy

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

David Ogilvy

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

David Ogilvy

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

David Ogilvy

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

David Ogilvy
Pages ( 1 of 3 ): 1 23Next ยป